September 9, 2013

Sometime over the past couple days, this blog – homepreneurs.wordpress.com – passed the 100,000 views mark.


I am thrilled. 


A combination of the words “home” and “entrepreneur”,  Homepreneurs is a blog, website, and other social media sites dedicated to starting and running a home business and work at home jobs.


I’ve met many great people and learned a hell of a lot from those wonderful folks.


Some in particular I’d like to single out are:


WordPress.com – for making blogging very simple.  Could not do this without you.


– Patti Hale – blogs at howtofindworkfromhome.com


– Mark Holtzman, PHD, CPA who blogs at theaccountinator.com


– Rose Chimera – blogs at rosechimera.wordpress.com/


– April Carvelli – blogs at ghostofawriter.com


Each has taught me how to write, read, learn, and live.  Some have provided lessons in humanity and humility.  Thank you.


I am also very, very thankful to all who have stopped by, read and commented.  This represents 3 years of research, writing, and hard work.



How did I get to 100,000 views?  A combination of social media, frequent posts, relevant content and YOU.  I will write more on the accomplishment in the future.

I have told you many times before that if I can do this, so can you.  I am not special, unique or amazingly gifted.  I am no different or better than you.  Start your own blog on WordPress.com, pick a unique topic, and write!

From the bottom of my heart – thank you!!!!


Dion Shaw is the founder of owner of Homepreneurs

Homepreneurs website is Homepreneurs.net

Homepreneurs blogs at homepreneurs.wordpress.com

Facebook page – https://www.facebook.com/homepreneurs

Twitter site – http://www.twitter.com/homepreneurs

tumblr site – http://www.tumblr.com/homepreneurs

Pinterest page – http://www.pinterest.com/homepreneurs

A LinkedIn page (Homepreneurs group)


Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions or recommendations.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2013, All Rights Reserved


A Look at Google Analytics « Homepreneurs

August 23, 2013

Analytics are a website or blog’s friend.  The visitor statistics can show you how many are new, where they come from, what they look at, the keywords used, and so much more.

With some analysis, analytics can help bring more traffic to your website or blog and improve the SEO.  If you are selling a product, more visitors usually means more revenue.  This blog post takes a look at Google’s analytics program.

A Look at Google Analytics « Homepreneurs.

Wordpress stats

Be More Productive Working from Home

June 25, 2013

Making the decision to become an independent consultant, contractor, or freelancer is not an easy one and it comes with a mountain of obstacles when you start. Working for oneself can be an amazing opportunity for those who are up to the challenge.  Once you master making your day as productive as possible, you are well on your way to succeeding in whatever independent venture you pursue. Follow these simple tips and your transition will be smooth.


Start a simple routine that you follow as if you were working in a corporate environment. Establish a schedule for your day and adhere to it as closely as possible. It does not matter what time of day you work, only that the time spent is as productive as possible. The structure of a schedule helps you avoid those annoying distractions that eat away your time. Now more than ever, time is money.

Take a Break

Just because you work at home doesn’t mean you should stop taking breaks. In fact it is even more important that you step away for a few minutes every hour or so. An aching back, sore wrist, or strained eyes are sure to put a big dent in your productivity. You should maintain a break and lunch schedule just like your corporate counterparts.


Read the rest of this entry »

A Blog Picture Tells a Story

March 19, 2013

In most Homepreneurs articles, I insert a picture or image.  They aren’t always easy to find – legally – and unless one is a graphic artist (not me) it is hard to find the image you want.  It also takes time to search websites, and copy, crop, and place in these blogs.  So why put pictures in your blog posts?

Reason 1 – Visual Appeal.  This was a recent post from Homepreneurs:

Blog with image

The snippet above has an image.

blog without image

Similar snippet.  The mouth and lollipop add to the text.  Visual Appeal.

Read the rest of this entry »

7 Ways To Promote Your Business Online For Free

January 25, 2012

Every business needs promotion, regardless of size. This is especially true for the home and small business ventures that don’t have large box stores or sell online.  The big question: what are some effective yet cost-effective ways of marketing?  In the article, 7 Ways to Promote Your Business Online for Free, Kim Bhasin brings out several suggestions that are fairly easy and FREE.  Free does not mean cheap, ineffective or any less valuable.  To the contrary, many of Bhasin’s suggestions use the Internet as a communications media.  Using the Internet allows for potentially huge audiences and customers.  Nothing in history compares to the power and reach of the Internet as a marketing medium.


7 Ways To Promote Your Business Online For Free

By Kim Bhasin

You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get your brand out there.

Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.

Here are seven ways to promote your business online that won’t cost you a dime:

1. Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.

2. Embrace social media

Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

3. Start a blog

A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.

4. Put up multimedia on YouTube and Flickr

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.

5. SEO your company website

Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

6. Press releases

Every time your business does something newsworthy, don’t hesitate to shoot off a press release—maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.

7. Join a relevant online community and contribute

Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

Kim Bhasin is a reporter for the War Room section of Business Insider. Previously he worked for a financial and strategic management consulting firm.

He is also currently a graduate student in Business and Economic Reporting at New York University. Kim holds an MBA in Strategic Management from Pace University and a BSc in Business Administration from Sacred Heart University.

Article Source:




Homepreneurs.  New Day.  New Opportunities.

Homepreneurs Success Story – Women are Game Changers

December 14, 2011

Homepreneurs has mentioned in the past how much we enjoy posting articles about success stories.  This time we had the good fortune to catch up with Vernetta, the editor-in-chief of Women Are Game Changers (WAGC).  In her own words, WAGC’s blog is “A woman empowerment blog that focuses on teaching women how to empower themselves through business, health and family relationships. Also women will be featured sharing their path to becoming a gamechanger.”

WAGC’s Mission:  To create a network of women who are changing the game called life by setting it on fire with our dynamism.

Vernetta is a dynamo: a fitness enthusiast, a writer, and a woman with a serious and noble goal of empowering others.

Vernetta has some very interesting and wise words of advice for start up businesses.  She is quite successful, driven, and her words are sage advice.  I interview Vernetta; what follows is an unedited transcript:

1)      Why did you start your own business?

I want to have more control over my finances. I do not want to depend on someone else to decide how much my skills are worth. I also want the freedom to choose what jobs/contracts to take.

2)      How long has your business existed?

I started my blog in September 2011 and I became self-employed teaching English to corporate employees who come from overseas in July 2011. So I am new to all of this but the learning is fun and challenging.

3)      What industry is your business in?

My blog would be considered a social networking site I believe and teaching English is in the education & corporate industry.

4)      What are the greatest challenges you face?

The greatest challenges I face are having to learn while I am also working in new fields and understanding how to make sure I become profitable.

5)      What advantages does self-employment provide?

The best advantage of being self-employed is working for myself and from home. I only need to leave to meet with clients and to network. I don’t have to worry about extra expenses of renting an office space and commuting.

6)      Do you have any tips/suggestions for those considering entrepreneurship?

The one tip I would like to share is make sure you have some savings for personal use because you won’t always have the ability to start earning a lot of money right away in some cases. That way you are not stressed about paying your personal bills and you can focus on growing your business because that takes time and money.

7)      Do or will you use social media at all (e.g. Facebook, Twitter, LinkedIn)?

I use facebook, twitter, linkedin, black bloggers connect, black business women online, blogher, and I am also in three meet up groups. I’ve found all of these great for networking, learning from others and exposure for myself and business.

8)      Where do your greatest number of customers come from?  Word of mouth, networking, social media, advertising?

My greatest number for my blog has come from facebook. As far as teaching English that business is still in the developing stages. I contract my services out for another established company.

9)      If you could change one thing when you started, what would that be? (or change something in planning)

I don’t know what I would change because so far I’m enjoying the learning experience because it is all new to me.

10)   What are the rewards of self-employment?

I get to set my own schedule and take or reject contracts if I want to unlike being employeed by a company. I love the freedom to work from home as well.

11)   What sources do you use to fill in your knowledge gaps? Why?

I have bought and read books by other bloggers and entrepreneuers. I joined a business oriented social networking site to learn from other women who are more established than I am. I read and listen to what other  bloggers are doing.

12)   Please self-identify with either initials or first name & first letter of last name

Vernetta F.

13)   Would you us to publish a link to your business?  If so, please provide an email address, Facebook or Website

Yes I would appreciate it. My links are below







Homepreneurs.  New Day.  New Opportunities.

Homepreneurs Success Story – StellaredgePR

November 27, 2011

Homepreneurs is fortunate to meet some very talented entrepreneurs through this blog.  If appropriate for this forum, we love to share their success stories.  For this post, we were able to interview a web designer – Lindsay Coats – that we’ve worked with on other website projects.  I have seen Lindsay’s work and can attest to her ability to manage projects, work within a budget, and deliver the requested product on-time.  Lindsay not only has creative talent, but she is people-oriented and essentially an extension of your business.

This superior customer service combined with a self-motivated and can-do attitude has made her successful and constantly adds to her clientele. We sat down with Lindsay and asked her 11 questions to see what makes her design business a success:

1) Why did you start your own business?

I had a professor in college, Dr. Gary Ernst, who was very influential in my decision to start my own business. He guided me in the basics on opening my business and gave me the confidence to know that it was even possible.

Over the years, I have had four different home-based businesses. In every case, I started my own business because I love to create… and you can only create so much for yourself before you get bored!

With regards to my current business, Stellar Edge PR (formerly Lindsay Shannon Design), I began self-learning web design while working for my parent’s greenhouse in 1996. It was fairly early in the days of the Internet so things were not nearly as polished and complex as they are now, but it was thrilling to put something together building up all the different pieces and learn as I went.

2) How long has your business existed?  (When was it formed?)

 I worked as a freelance artist from 1999-2007. During this time, I was also employed outside of the home but did web design on the side to earn extra money and fulfill my desire to create. When my son was born in January 2007, I had to make a very important decision – go back to work or officially start my own business (Lindsay Shannon Design). It was a big risk, but it has definitely paid off in so many ways. 

Stellar Edge PR launched in April 2011 when I took on a partner, Sin Van V, and expanded my services beyond just web design.

3) What industry is your business in?

Stellar Edge PR is a public relations company. We provide a full-service offering of event planning, marketing, design, promotions, social media services, and public relations.

4) What are the greatest challenges you face?

One of the hardest things about working from home is balancing my schedule. With two small children (ages 3 and soon to be 5), it is sometimes a struggle to manage everything. Also, it’s hard to shut off. With email and everything being so accessible, it is hard to NOT work sometimes.

5) What advantages does self-employment provide?

 One of the main reasons I started my business was to have the ability to be home with my children. I have spent the last 5 years watching them grow and I love that I was able to be there for all their milestones. Yes, it involved a lot of late night working, but it’s all been worth it. Now that they are older, I can focus more on my business while still allowing myself time to enjoy my family.

Another advantage is the capability to work from virtually anywhere. My parents and my husband’s family all live in different states so it is wonderful to be able to go visit and still work when we are there and not have to worry about being back to work on Monday.

6) Do you have any tips/suggestions for those considering entrepreneurship?

Prepare yourself for months of hard work and not a lot of payoff. There are a lot of things that must go in to a business before you can get anything out of it – marketing, website, business cards, accounting software, materials/inventory, etc. depending on your industry. These are up-front costs that are hard to avoid, but they will allow your business to run smoothly and successfully. Also, think about the future. Even if you plan to start small, keep possible growth in the back of your mind and as you make decisions think, “How will this change or affect my business if I’m more successful?”

7) Do you use social media at all (e.g. Facebook, Twitter, LinkedIn)?

Yes. Social media is an important part of marketing and branding any company. It’s interesting to interact with my clients on a different level and create a community of people who have similar interests. This allows for exchange of information and a wonderful opportunity for networking and referralsLindsay and StellaredgePR have a Facebook page: http://www.facebook.com/stellaredgepr and Twitter page: http://twitter.com/#!/stellaredgepr

8) Where do your greatest number of customers come from?  Word of mouth, networking, social media, advertising.

99% of my work has come from word of mouth. My biggest goal has always been to be an affordable option to working with a major marketing firm. I pride myself in working within a budget and truly becoming an extension of someone’s business allowing them the opportunity to implement a true marketing plan without having to hire someone internally. When you do that and do it well, people talk.

9) If you could change one thing when you started, what would that be?

I wouldn’t change anything. Everything I have encountered along the way has been a learning lesson and has made me the successful business owner I am today.

10) What are the rewards of self-employment?

Personally, I am able to fulfill the drive to create and I enjoy helping others with my skills. Also, I am happy that I can help provide for my family while still doing what I love.

11) What sources do you use to fill in your knowledge gaps? Why?

I have a network of professionals that I have worked with in the past that I am able to consult when I have questions about certain projects. Also, now that I’ve taken on a partner, we are able to bounce ideas off of each other to create an even more dynamic package for our clients. In addition to my human counterparts, I can always count on Google! 😉

Lindsay Coats is an owner of Stellaregdepr, a growing company that specializes in event planning, marketing and design, promotions, and PR and social media.  Stellaredgepr is on the Internet at these sites:


By Dion D. Shaw

Dion D. Shaw is the founder and owner of Homepreneurs.

Homepreneurs.  New Day.  New Opportunity.

© Homepreneurs 2011

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