2 Simple Concepts for Business Success

October 3, 2013

I was flying from Reno to Las Vegas a few months ago and had a great conversation with a man sitting next to me.  I don’t recall his name, only some key words of advice.  He was older – in his 60s probably – and had started many successful businesses.  I asked him for some tips.  His answer was so obvious, so simple, and so true.

Want or Need

He said that a successful business boils down to two concepts:

– Give people what they need to survive

What do people need?  The basics: food (his business), water, and shelter from the elements or predators.  Minor changes might include health care and related.  We really NEED nothing else to survive.  Not even love.

– Give people what they want

People want to be entertained, have contact with others, and a purpose in life.

Entertainment ranges from television to pornography, to sports and travel, music and art.  Why is a dumb little game like Candy Crush so addictive?  It is entertaining.  In fact, 30 percent of all data transferred across the Internet is porn.(1)  Why?  Entertainment.

Contact with others includes love, relationships, sex, the Internet, clubs, and similar.

Purpose is the hardest to define and very person-specific.  Some want money or work.  Others want to volunteer or teach or raise children.  People want a purpose in life.  A purpose to keep living.

Want to build and run a successful business?  Figure out how to satisfy either the want or the need. 

Starting a successful business really is that simple.

(1) http://www.huffingtonpost.com/2013/05/03/internet-porn-stats_n_3187682.html


5 Ways to Make Money on the Internet

September 23, 2013

The Internet is a total game-changer.  We communicate, research, learn, and work from home – all using the Internet.

Starting a home business is also possible – using the Internet.

Below are five more ways to make money with the world wide web.

5 Ways to Make Money on the Internet.

3 Key Steps for Setting Successful Business Goals

September 20, 2013

There are a number of goals you can make when starting a home business or small business, but only a few actually make a difference.  Follow these steps and revisit them every year, perhaps on your start-up anniversary.

Business Goals

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Top 10 Paying Work from Home Jobs

September 19, 2013

According to Forbes.com, this list has 10 high paying work from home jobs.  These are not data-entry positions, but include computer engineers, financial managers, and even radiologists.

Work from home and great pay?  Pretty good deal, I think.,.


work from home 3

Start Your Business NOW! – The 8 Keys to Success

July 23, 2013

We’ve noticed that a growing number of readers of Homepreneurs blog are taking the time to visit Jeff Williams Homepreneurs page on bizstarters.com.

But, we also notice that some of you are holding  back on registering to join Jeff on August 1st when he launches his special Start Your Business NOW! Start-Up Program just for Homepreneurs readers.

To show you even more clearly exactly how the Start NOW! program guides you to successfully launch your new business, Starting today, Jeff will be sending out a series of eight posts on  Homepreneurs blog, each describing one of his “8 keys to success”.

Here’s the first step.

You must connect to the marketplace.

There are four basic parts to this process, which combines your experience,skills and personal interest into one written planning document describing your marketing strategy.

You need to be able to describe:

1. Exactly what you will sell.

2. What problem you will solve or need met with what you want to sell.

3. Your solution to the problem and why it is better than your competition’s offer.

4. Who is most likely to pay for your superior solution, and the main benefits they receive from doing do.

If you want to share in this street-smart. award-winning business planning process that will guide you through each of the eight key steps, you need to register for Jeff’s special Start Your Business NOW! Start-Up Program, starting on August 1st.  For more information and to register, click  http://www.bizstarters.com/homepreneurs.html

Come back to Homepreneurs Blog tomorrow to share the second key to success.

Homepreneurs.  New Day.  New Opportunity.

Vintage Handbags

Buy Equity in Your Startup or Loan it Money?

July 18, 2013

David Cummings on Startups

Most information on bootstrapping and self-funding a startup revolves around capitalizing the business by buying equity (e.g. you and a cofounder each put in $5,000 to start it). I know one entrepreneur that insists on loaning his business money instead of buying equity in it (after an initial nominal amount).

Here are some ideas on loaning your startup money instead of buying equity:

  • Money loaned is easier to be reimbursed, assuming the business does well, compared to the effort of having the business buy back equity (e.g. it’s easier to get your money back)
  • If other shareholders are involved, it’s easier to decide on a loan interest rate rather than an equity valuation
  • If other shareholders are involved, and a loan is in place, interest on the loan takes precedence over dividends, thereby providing an income stream to the shareholder that loaned the money, in addition to being a more…

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7 Reasons Why Running a Business is THE Way To Work Today

July 12, 2013

by Jeff Williams, Bizstarters.com

1. Your age doesn’t matter.
Being over 50 is often a killer in the corporate job market. But, believe it or not, being a bit older, wiser and more experienced can often help you get business as a contractor or consultant.

2. New businesses last longer than new jobs.
It really surprises people when I quote the latest job hunting data that shows that the typical new hire in a corporate job only lasts for 18 months. More than 60% of new businesses today last at least two years. So, where is work security really?

3. You can work where you wish.
Over the past ten years or so we’ve seen an explosion in new businesses that make money from selling advice or information as opposed to tangible products. In this type of business your “production equipment” is your computer and printer. Hook them up to high-speed Internet access, and you can run this kind of company from any number of places, both in the U.S. and outside.

4. You determine your financial progress.
Did you ever have a corporate boss who for whatever reason blocked your reasonable request for a raise? I did. When you are your own boss, you determine the rate at which your income grows by deciding where to put your time and marketing money.

5. You can work for as long as you wish.
A big issue among folks over 50 for the last few years is that many big corporations are not letting their managers leave when they want to – they are just telling them to get out now. As long as your health and interest remain strong, you can continue to do entrepreneurial work into your seventies and maybe beyond.. And in fact Uncle Sam helps by giving you generous deferred comp deductions as a self-employed person.

6. You have a lot of people to sell.
First off, you can sell to your 76 million fellow boomers. And you can also sell to 42 million people over age 70. That’s 120 million prospects without going too far away from your age group!

7. It’s never been cheaper to start and run a business.
I’m not kidding when I tell you that the vast majority of our startup clients get open for business for well under $10,000 and run their businesses for under $500 per month. See the chart on the slides showing typical business costs today. You will be amazed at how low your financial risk is today to start a business.

Inspired by these tips?

Take advantage of our 25th Anniversary Sale for the Start Your Business NOW! Start-Up School



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