Using Instagram to Create Great Photos for Social Media Sites

October 11, 2012

Instagram is a free photo-sharing program and social network now owned by Facebook.  Instagram is useful for home business: it quickly allows users to post product pictures on social media sites for marketing. Instagram users can take a photo, apply a digital filter, and share the image with other Instagram users via a social network platform.  Instagram has about 100 million registered and is growing quickly.

Instragram supports iPhone, iPad, iPod Touch, and Android camera phones.  The application is available for free thru the iTunes App Store and Google Play.

Instragram addresses three problems associated with mobile cameras:

1) Mobile photos are average quality, but Instragram filters transform the photos into closer to professional quality images.

2) Uploading photos to social networks is a pain.  Instragram makes the process fast and efficient.

3) Sharing photos on multiple platforms requires multiple uploads, edits, etc.  Instagram will share a photo instantly on multiple services.

Instagram also automatically creates 4:4 square pictures.  This is different than the 4:3 aspect ratio used by mobile devices.

Instragram currently works with Flickr, Twitter, Tumblr, and Facebook.

Also available is a limited Windows version of Instagram – Instagrille. Testing suggests the feature is limited to viewing and downloading; not uploading and editing.

Below is a famous Lipizzan horse taken in Vienna, Austria before Instagram filtering:

Below is the same Lipizan horse, after applying Instagram’s brightening and sharpening.  Sizing was automatic.


That process took 15 seconds after experimenting with the filters.  Neat, huh?  Think about how this can make your product photos pop!

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