Blogging with Tumblr

August 22, 2012

Tumblr is an increasingly popular microblogging platform and social media site owned and operated by Tumblr, Inc.  As of mid July 2012, tumblr had roughly 65 million blogs with about 13 million unique visits per day in the United States.[i]  It is a potentially useful – and free – tool for home business and entrepreneurs.

Tumblr is different than other blogging hosts like WordPress, Blogger, and Blogspot.  Less text-driven, tumblr uses multimedia posts to share blogger messages.  About half of tumblr’s daily posts – over 15 million – are image-based.  Like other non self-hosted sites – if tumblr is down, individual blogs are offline.  Scalability is another potential drawback of tumblr and customization can be difficult.  Tumbler’s reader base is more male than female, and close to 60% are under age 35.

If regular text-like blogs are journals, tumblr’s blogs are digital scrapbooks.  Fast, simple, and with 6 types of posts:  text, photos, quotes, links, conversations, and videos.  Many free background themes are available, with no mandatory advertising either  “Share on tumblr” bookmarklets in Firefox and Internet Explorer allow easy, instant posting directly from a browser.

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Why The Interest in Pinterest?

April 3, 2012

Pinterest is now the third largest social media site behind Facebook and Twitter.  So, what the heck is the buzz about Pinterest, how does it work, and can it help my home business?  Pinterest is one of the latest social networking services that allow users to connect by sharing pictures, videos, photos, and other media by using a virtual “pinboard.”   Pinterest also connects to Facebook, Tumblr, and Twitter, giving registered users an option to share within the larger virtual social networking world.

“Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.  People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.”[i]

Source: etsy.com via Emily on Pinterest

Pinterest uses virtual “pins” and a “pin  it button” to post media that users want to share with friends or the public.  Users can in turn re-post or “re-pin” images found on their own pinboards.  Pinboards are generally themed so that pins are easily organized and found by other users.  Users can allow other users to add to their pinboards or comment on existing pins.

Can Pinterest help my home business?  Definitely.  Pinterest is growing at an exponential rate.  As of January 2012, Pinterest had about 12 million unique visitors, the fastest social media site to achieve that mark.[ii] Marketing, branding, and sales are excellent uses of Pinterest.  The sheer number of users, a simple user interface, and an ability to host multiple types of visual media makes Pinterest an ideal choice for testing new products and gaining potential customer feedback.  Much like other social media sites, Pinterest is dynamic and easy to modify as circumstances demand.  This flexibility is an advantage for home business; owners can monitor and change Pinterest postings throughout a day.

Pinterest is the latest phase in social networking and is too large to dismiss.  Its demographic – 80% women (ages 35-44) in the United States[iii] – is documented and allows for targeted marketing.  (UK numbers are considerably different with more men than women and a younger age group).  Do you have pictures or video of a new product you want opinions on?  Pinterest may be exactly what you need.  A good website for Pinterest marketing tips is located here.

By Dion D Shaw

Dion D Shaw is the founder and owner of Homepreneurs

Homepreneurs.  New Day.  New Opportunity.

Disclaimer

Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2012, All Rights Reserved

References


[i] Retrieved 4/2/2012 from http://pinterest.com/about/help/


Website or Blog: Which is Better?

February 1, 2012

You’ve made the decision to start a blog or website to increase your home business exposure or sell products online.  Both represent a presence on the World Wide Web, both have considerable value, yet differences exist.

A blog is more dynamic and easily changed with a few lines of text, pictures or video.  Websites can be added to, of course, but the structure is more static and often more difficult to modify.  A blog can – and often is – used in tandem with a website.  Many blogs provide commentary on a particular subject; others function as personal online diaries; yet still others function more as online brand advertising for a product or company.

Blogs are often the work of a single person, not a team of designers, programmers, and writers, as some websites need.

Cost is a factor too – blog hosts are often free.  WordPress.com is an example.  Websites usually have charges associated with development, hosting, content, and updates.

Different Types of Blogs

– Art or art blog

– Photographs or Photoblog

– Videos or video blogging

– Music – MP3 or iTunes blog

– Audio or podcasting

blog2-1

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7 Ways To Promote Your Business Online For Free

January 25, 2012

Every business needs promotion, regardless of size. This is especially true for the home and small business ventures that don’t have large box stores or sell online.  The big question: what are some effective yet cost-effective ways of marketing?  In the article, 7 Ways to Promote Your Business Online for Free, Kim Bhasin brings out several suggestions that are fairly easy and FREE.  Free does not mean cheap, ineffective or any less valuable.  To the contrary, many of Bhasin’s suggestions use the Internet as a communications media.  Using the Internet allows for potentially huge audiences and customers.  Nothing in history compares to the power and reach of the Internet as a marketing medium.

————

7 Ways To Promote Your Business Online For Free

By Kim Bhasin

You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get your brand out there.

Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.

Here are seven ways to promote your business online that won’t cost you a dime:

1. Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.

2. Embrace social media

Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

3. Start a blog

A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.

4. Put up multimedia on YouTube and Flickr

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.

5. SEO your company website

Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

6. Press releases

Every time your business does something newsworthy, don’t hesitate to shoot off a press release—maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.

7. Join a relevant online community and contribute

Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

Kim Bhasin is a reporter for the War Room section of Business Insider. Previously he worked for a financial and strategic management consulting firm.

He is also currently a graduate student in Business and Economic Reporting at New York University. Kim holds an MBA in Strategic Management from Pace University and a BSc in Business Administration from Sacred Heart University.

Article Source:

 

http://www.openforum.com/articles/7-ways-to-promote-your-business-online-for-free?intlink=us-openf-nav-ymal-t9a7pv4r6

 

Homepreneurs.  New Day.  New Opportunities.

Can I afford to start a business?

January 16, 2012

One of the first concerns about starting a home business is cost and startup capital.  With people struggling to pay bills and living paycheck to paycheck, these issues are very valid.  One need not assume a startup home business will cost thousands.  Some home businesses need almost nothing to launch.  Key examples are etsy, eBay, Craigslist or any local resale shop.  Do you have a collection of baseball cards or rare coins or antique furniture?  List them on the above sites or sell them at a local reseller.  Instant business, minimal cost.  You can build in the shipping and listing costs in the selling price.

The cost for the above business is virtually nothing.  If you intend to start a slightly more complex business – consulting, freelancing or making a product – below are a list of basic costs you can expect.

1) Phone – somewhere between $75 and $100.  Shop AT&T, Verizon, and US Cellular for current deals on cell phones and bundled services.

2) Domain name and web site hosting – $10 to $20.  Put your product or service on the Internet and sell locally, regionally or globally.

3) Accounting services – $75 to $100.  Charges will vary based on complexity and information recorded for your accountant.

4) Marketing – $20 to $150.  Simple handouts to email marketing to advertising in local papers or community newsletters.

Total: $180 to $400 per month for an ongoing business.

There are other potential one-time costs too:

– Legal registration of the business for the government – see http://www.bizfilings.com/ – in Illinois about $125

– Computer – if you don’t have one, shop around and buy for $350

Other important business tools are free including:

– Business cards – free through http://www.vistaprint.com

– Office software – free at http://www.openoffice.org/

– Accounting software – free online tools – http://quicken.intuit.com/personal-finance-software/mint-online-money-management.jsp

– Marketing – use social networking sites Twitter, Facebook, and Linked In to get your business name out.  All are free.

– Internet presence – start a blog on WordPress, Blogger or one of many hundreds of other free blog hosting sites

– Start a web site – some companies offer free web hosting, albeit with their advertising included

Can you afford a startup business?  Yes!  Ask yourself, can I afford not to start a business???

By Dion D Shaw

Dion D Shaw is the founder and owner of Homepreneurs

Homepreneurs.  New Day.  New Opportunities.

Disclaimer

Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2012


Links to Job Sites

January 9, 2012

For those new to Homepreneurs, we are committed to finding employment for all.  This might mean a home businesses – Homepreneurs – or work from home jobs – remote workers/telecommuters – or actual employment with a company.  We also offer various suggestions for gap employment or second jobs for a little extra money.  We feature home business success stories, business ideas, and provide marketing, branding, and financial tips.

We’ve walked in your shoes:  unemployed, underemployed, extended layoffs, and near financial ruin.  Though not nearly at the same income level as some years ago, helping hands have kept us afloat.  We want to be a helping hand for you.  In this spirit, below are some links with descriptions to sites that advertise open positions.

Snagajob

Snagajob hosts thousands of hourly jobs in some of the most popular industries all over the United States. From retail jobs and restaurant jobs to hospitality jobs and healthcare jobs, we’ve got the job for you.

Click on a state listed to discover full and part time jobs in many industries, covering a variety of positions.

Sologig

Primarily for Information Technology positions.  Sologig.com is a division of CareerBuilder – the global leader in human capital solutions – whose online career site, CareerBuilder.com, is the largest in the U.S. with 23 million unique visitors. Sologig is an employment website that connects experienced IT and engineering professionals and matches them with relevant opportunities. Users can also post resumes, sign up for automatic job alerts, and take advantage of job search management tools.

Career Rookie

CareerRookie.com is a division of CareerBuilder – the global leader in human capital solutions – whose online career site, CareerBuilder.com, is the largest in the U.S. with 23 million unique visitors. CareerRookie.com connects students and recent graduates seeking internships, part-time jobs and entry-level positions with the nation’s top employers. Users can also post resumes, get the latest news on companies and industries, sign up for automatic job alerts, view local career fairs and tap into advice on everything from writing resumes to on-the-job success – all from entry-level point of view.

Miracle Workers

Miracle Workers.com is a division of CareerBuilder – the global leader in human capital solutions – whose online career site, CareerBuilder.com, is the largest in the U.S. with 23 million unique visitors. Miracle Workers connects employers to the top talent in the healthcare profession. Users can also post resumes, get the latest news on the healthcare industry, sign up for automatic job alerts, and tap into advice on everything from writing resumes to on-the-job success

Craigslist

Available in all major metro areas and many mid-size cities in the US and Canada, Craigslist lists local available positions from programming to sales positions to modeling jobs to computer repair and hundreds more.

List compiled by Dion D Shaw

Dion D Shaw is the founder and owner of Homepreneurs

Homepreneurs.  New Day.  New Opportunities.

Disclaimer

Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2012


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