Tumblr is an increasingly popular microblogging platform and social media site owned and operated by Tumblr, Inc. As of mid July 2012, tumblr had roughly 65 million blogs with about 13 million unique visits per day in the United States.[i] It is a potentially useful – and free – tool for home business and entrepreneurs.
Tumblr is different than other blogging hosts like WordPress, Blogger, and Blogspot. Less text-driven, tumblr uses multimedia posts to share blogger messages. About half of tumblr’s daily posts – over 15 million – are image-based. Like other non self-hosted sites – if tumblr is down, individual blogs are offline. Scalability is another potential drawback of tumblr and customization can be difficult. Tumbler’s reader base is more male than female, and close to 60% are under age 35.
If regular text-like blogs are journals, tumblr’s blogs are digital scrapbooks. Fast, simple, and with 6 types of posts: text, photos, quotes, links, conversations, and videos. Many free background themes are available, with no mandatory advertising either “Share on tumblr” bookmarklets in Firefox and Internet Explorer allow easy, instant posting directly from a browser.