When to Kill an Idea and Move On

More valuable advice from David Cummings…

David Cummings on Startups

Not all startup ideas work. In fact, most don’t. One of the more difficult things to do is to quickly determine if an idea isn’t going to work and to kill it. Almost always, entrepreneurs wait too long to admit failure and give up. In my post mortem on a failed product, I share a number of mistakes that I made. Of course, I waited at least six months too long to shut down the product.

Here are a few indicators that it’s time to kill an idea and move on:

  • Repeated customer discovery interviews with no product interest
  • Prospect needs are too inconsistent resulting in no way to productize an offering
  • Personal passion and interest has seriously waned
  • Product value is treated too much as a nice-to-have instead of must-have

It’s never easy to admit an idea is no longer worth pursuing but each experience provides an opportunity…

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