Tumblr is an increasingly popular microblogging platform and social media site owned and operated by Tumblr, Inc. As of mid July 2012, tumblr had roughly 65 million blogs with about 13 million unique visits per day in the United States.[i] It is a potentially useful – and free – tool for home business and entrepreneurs.
Tumblr is different than other blogging hosts like WordPress, Blogger, and Blogspot. Less text-driven, tumblr uses multimedia posts to share blogger messages. About half of tumblr’s daily posts – over 15 million – are image-based. Like other non self-hosted sites – if tumblr is down, individual blogs are offline. Scalability is another potential drawback of tumblr and customization can be difficult. Tumbler’s reader base is more male than female, and close to 60% are under age 35.
If regular text-like blogs are journals, tumblr’s blogs are digital scrapbooks. Fast, simple, and with 6 types of posts: text, photos, quotes, links, conversations, and videos. Many free background themes are available, with no mandatory advertising either “Share on tumblr” bookmarklets in Firefox and Internet Explorer allow easy, instant posting directly from a browser.
Tumblr is a great way to visually showcase a product and provide contact information. Graphic artists, photographers, and designers often use tumblr; posting is fast, free, and simple. No major website design or content is needed. Below is an example of a tumblr page from a blog by Ian Ruhter, a gifted artist. Using tumblr, Ruhter can display his works, add text, news articles, and videos in seconds. Tumblr pages can link to Twitter and Facebook, and have space for comments, likes, and rebloggers.
Setting up a blog in tumblr is incredibly simple:
1) Navigate to http://www.tumblr.com
2) Select sign up
3) Enter an email address, password, and username
4) Enter your age. You must be over 13 by law.
5) Read and confirm agreement to terms of service (TOS)
6) Enter the random scrambled code words
7) Follow blogs, enter a blog name, choose a background theme (all optional)
8) Use the dashboard and start posting content!
This 8-step process takes less than 5 minutes. The link to your new blog is blogname.tumblr.com . Use this link for business cards, Twitter, Facebook or any other purpose.
Short. Simple. Free. tumblr is worth the time invested.
Tumblr has a wonderful user community that is very helpful and willing to share tips, tricks, hacks, and tools. Here are a few links to get you started, if you are interested in tumbling:
Tumblr Hacks: Tips, suggestions, and hacks to master your Tumblr space.
By Dion D. Shaw
Dion D. Shaw is the founder and owner of Homepreneurs
Homepreneurs. New Day. New Opportunity.
Homepreneurs does not endorse nor have any relationships with any of the services listed. Homepreneurs receives no compensation or consideration for its suggestions. Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.
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