Why The Interest in Pinterest?

Pinterest is now the third largest social media site behind Facebook and Twitter.  So, what the heck is the buzz about Pinterest, how does it work, and can it help my home business?  Pinterest is one of the latest social networking services that allow users to connect by sharing pictures, videos, photos, and other media by using a virtual “pinboard.”   Pinterest also connects to Facebook, Tumblr, and Twitter, giving registered users an option to share within the larger virtual social networking world.

“Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.  People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.”[i]

Source: etsy.com via Emily on Pinterest

Pinterest uses virtual “pins” and a “pin  it button” to post media that users want to share with friends or the public.  Users can in turn re-post or “re-pin” images found on their own pinboards.  Pinboards are generally themed so that pins are easily organized and found by other users.  Users can allow other users to add to their pinboards or comment on existing pins.

Can Pinterest help my home business?  Definitely.  Pinterest is growing at an exponential rate.  As of January 2012, Pinterest had about 12 million unique visitors, the fastest social media site to achieve that mark.[ii] Marketing, branding, and sales are excellent uses of Pinterest.  The sheer number of users, a simple user interface, and an ability to host multiple types of visual media makes Pinterest an ideal choice for testing new products and gaining potential customer feedback.  Much like other social media sites, Pinterest is dynamic and easy to modify as circumstances demand.  This flexibility is an advantage for home business; owners can monitor and change Pinterest postings throughout a day.

Pinterest is the latest phase in social networking and is too large to dismiss.  Its demographic – 80% women (ages 35-44) in the United States[iii] – is documented and allows for targeted marketing.  (UK numbers are considerably different with more men than women and a younger age group).  Do you have pictures or video of a new product you want opinions on?  Pinterest may be exactly what you need.  A good website for Pinterest marketing tips is located here.

By Dion D Shaw

Dion D Shaw is the founder and owner of Homepreneurs

Homepreneurs.  New Day.  New Opportunity.


Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2012, All Rights Reserved


[i] Retrieved 4/2/2012 from http://pinterest.com/about/help/


3 Responses to Why The Interest in Pinterest?

  1. mietkaution bankbürgschaft…

    […]Why The Interest in Pinterest? « Homepreneurs's Blog[…]…

  2. Women create businesses, that make products, which need machinery and equipment to be produced. Pinterest is the social marketing that hits a niche and drives all that back-end business. I think Pinterest is a wonderful thing and I look forward to my next installation because Pinterest helped someone build their business.

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