Your home business is in start up mode. You worked with a marketing guru and developed a catchy name, logo, and tagline. You planned ahead and reserved domain names and a blog name too. Blogs are a great way to easily add updated information to a website and improve search engine rankings. Better search rankings mean more visibility, more buyers, and greater earnings. Homepreneurs most recent success story – healthpetslive.com – is a good example of a website and embedded blog. Imbedding a blog with your website has several benefits:
- It provides fresh content for search engines. Your website is static and gets stale for both readers and search engines. Updates cause Google to automatically re-index your site and improve your page rankings.
- Entice the reader to come back for new information and not the stuff he saw last week. He won’t come back if nothing changes.
- It grows the size of the website. One of Google’s ranking factors is based on a website’s size. Each blog entry increases size and Google search ranking.
- Linking ability. With blogs, internal and external links can be used. The links increase SEO and also Google’s page ranking.
Take a quick look at healthpetslive.com again. In the menu bar at the top on the right side is the word BLOG. Clicking on this will link you to the expert blog by Dr. Sarah and Dr. Jane. The topics are related to the website theme and provide expert credibility. The blog is updated at least once a month with a new article. Also note that this site has room for member comments – more site updates. The blog articles and comments add to the overall size, SEO, and page rankings in Google results. Try this and notice a steady increase in the number of visits to your site.
- By Dion D. Shaw
Dion D. Shaw is the founder and owner of Homepreneurs
Homepreneurs. New Day. New Opportunity.
Homepreneurs does not endorse nor have any relationships with any of the services listed. Homepreneurs receives no compensation or consideration for its suggestions. Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.
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