Imbedding Blogs with Websites

February 15, 2012

Your home business is in start up mode.  You worked with a marketing guru and developed a catchy name, logo, and tagline.  You planned ahead and reserved domain names and a blog name too.  Blogs are a great way to easily add updated information to a website and improve search engine rankings.  Better search rankings mean more visibility, more buyers, and greater earnings.  Homepreneurs most recent success story – healthpetslive.com – is a good example of a website and embedded blog.  Imbedding a blog with your website has several benefits:

-        It provides fresh content for search engines.  Your website is static and gets stale for both readers and search engines.  Updates cause Google to automatically re-index your site and improve your page rankings.

-        Entice the reader to come back for new information and not the stuff he saw last week.  He won’t come back if nothing changes.

-        It grows the size of the website.  One of Google’s ranking factors is based on a website’s size.  Each blog entry increases size and Google search ranking.

-        Linking ability.  With blogs, internal and external links can be used.  The links increase SEO and also Google’s page ranking.

Take a quick look at healthpetslive.com again.  In the menu bar at the top on the right side is the word BLOG.  Clicking on this will link you to the expert blog by Dr. Sarah and Dr. Jane.  The topics are related to the website theme and provide expert credibility.  The blog is updated at least once a month with a new article.  Also note that this site has room for member comments – more site updates.  The blog articles and comments add to the overall size, SEO, and page rankings in Google results.  Try this and notice a steady increase in the number of visits to your site.

- By Dion D. Shaw

Dion D. Shaw is the founder and owner of Homepreneurs

Homepreneurs.  New Day.  New Opportunity.

Disclaimer

Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2012


Homepreneurs Success Story – HealthPetsLive.com

February 13, 2012

Are you a pet owner?  Do you like animals and want to help them live healthy and happy lives?  If so, Homepreneurs has another wonderful success story to share: healthpetslive.com.  We had a chance to sit down with Marie W. and talk to her about a business – healthy pet products and expert advice – she started after retiring from corporate life.  Marie’s enthusiastic attitude and passion for her work shines through our brief conversation.  It was a real pleasure to meet Marie and learn more about her successful home and online business.  Kudos to you, Marie!  We should all be as blessed to find our true calling.

-        HP: Why did you start your own business?

-        MW: For years I have done volunteer work for SPCA and animal rescue groups – my passion from childhood. After retiring after 40 some years in the corporate world, I wanted to help pets, their owners, and pet professional in a different way. That is when I decided to help educate pet owners on healthy products for their pets.

-        HP: When did your business start?

-        MW:  I have been in business since 2007
-        HP: What industry is your business in?

-        MW:  Holistic pet products which includes food, treats, supplements, grooming products and pet safe cleaning products.  We also have our own Non-Profit Foundation to help unwanted animals and animal rescue groups.
-        HP: What are the greatest challenges you face?

-        MW: Educating the public on how important it is to keep your pets healthy from the inside out not just outside in.  So your pet can live a long, healthier and happier life and cut down on cost and veterinary expense.

-        HP: What advantages does self-employment provide?

-        MW: Self-employment gives you the freedom to do what you want to do and be able to enjoy it.  In my case it gave me the freedom to do more things with my husband, children and grandchildren and still be able to do my passion which is to help pets and there owners.

-        HP: Do you have any tips/suggestions for those considering entrepreneurship?

-        MW: Think about something that you have a passion for, love doing, and have a drive and a skill you are very good at or an idea.  Always think outside of the box and never, never give up.  You are always going to have people telling you not to do it but don’t listen to them.  Surround yourself with people who think and believe like you. You can always find self-help information or a mentor to help.  Just remember to think long-term, not for the short run; it takes time to get idea out there and working.

-        HP: Do you use social media at all (e.g. Facebook, Twitter, LinkedIn)?

-        MW: I use Facebook and LinkedIn.  I like LinkedIn because they have groups that you can join that like what you like and are very helpful.  LinkedIn is very easy to use.

-        HP: Where do you get your clients?  Word of mouth, networking, social media, advertising?

-        MW: I use everything: Word of mouth, networking, social media, free online advertising or sometimes paid, post cards, flyers and car magnets.  I keep an open mind so I try different ways to see what works best.

-        HP: If you could change one thing when you started, what would that be?

-        MW:  Be knowledgeable about what you do and always remember that Customers Always Come First.  Customer Service is very, very important.

-        HP: What are the rewards of self-employment?

-        MW: Freedom (being able to work full time or part time), self-satisfaction (being able to help people and their pets), having more control over my future and my income.

-        HP: What sources do you use to fill in your knowledge gaps? Why?

-        MW: I read a lot, try different things and speak with business owners, pet professionals and pet owners. You can never have too much knowledge; there is always something new that you can use or try that will help.  Always remember NEVER give up or quit.

Find Marie and everything about healthier pets at http://www.healthpetslive.com/.  Marie can also be contacted by email at healthierpets@hotmail.com .

Thank you, Marie for sitting down with us today and sharing your experiences and wonderful product line.  We wish you the very best of success in your future business endeavors!

- By Dion D Shaw

Dion D Shaw is the founder and owner of Homepreneurs

Homepreneurs.  New Day.  New Opportunity.

© Homepreneurs 2010 – 2012


Cool Business Startup Success Stories from Springwise

February 12, 2012

I found a terrific web site – springwise.com – that lists thousands of successful start-up business from around the world.  Many of these are work from home businesses and prove that creativity sells!  Three examples are profiled below to provide ideas for the want-to-be entrepreneur.  Successful business is not always about solving problems; innovative creations sell too!  “Green” business ideas remain very popular; resourcing and recycling is big and will sell.  I’ve seen many creative example at local craft shows.  Check one out to spark a business idea for you!

—————–

Although the BP oil spill in the Gulf last year may have now slipped from the media spotlight, preservationists are still working to clean many of the birds affected by the disaster. In order to raise money for the cause, Louisiana-based MATTER’s first initiative BirdProject is now selling symbolic soaps to help fund the rescue operation.

Symbolically, the soaps represent the washing of a bird whilst simultaneously linking that process to human activity as they wash themselves. A further function of the design is that it has helped raise awareness for a rescue operation at a time when many feel swamped by calls to give to worthy causes. Those trying to achieve similar goals, time to start thinking creatively!  www.birdproject.org

————-

Australian UBeauty has launched a line of garden pots made by hand in Pakistan from old, worn out tires.

Hard on the heels of our story about Mexico’s Tubohotel comes word of yet another creative upcycling venture. Rather than recycled concrete pipes, however, Australian UBeauty has launched a line of garden pots made by hand in Pakistan from old, worn out tires.

UBeauty’s tire-derived planters are made by a former leather-crafting shop from discarded tires that are past the point of retreading. Any tread remaining on the tires is stripped and used for mulch, while steel belting is removed and recycled. The remaining sheets of rubber are hand-cut and stitched using durable nylon thread; major joints are reinforced using exposed nuts and bolts.

Whether it’s airline seat covers or discarded tires, there’s no end to the creative possibilities for keeping waste out of landfills. Keep the upcycling innovations coming!  www.ubeautypotsandplants.com.au

————-

Evenings spent at a busy party or bar can often cause drinkers to lose track of their beverages. Wine drinkers already have wine charms to identify their glasses, and now — thanks to BeerTag — there’s an equivalent for beer drinkers too.

The company claims that 32 percent of US beer drinkers resort to ripping the label of their beer bottle in order to mark it as their own in a social setting; 46 percent, meanwhile, choose a particular spot to set it down in so as to keep closer track of it. Chicago-based BeerTag, however, hopes to end all that with a distinctive — and even advertising-ready — sleeve that fits over the neck of a beer bottle to identify whose it is. Available in a variety of colors and designs, the BeerTag not only helps consumers protect their drinks, but it also “offers beer distributors a unique opportunity to promote their brands, directly onto a competitor’s product, in the on-premise environment,” in the company’s own words. Several designs are available as free downloads on BeerTag’s site; interested advertisers are encouraged to contact the company for a quote.  www.thebeertag.com

Source for stories:

http://www.springwise.com/?s=birdproject

http://www.springwise.com/eco_sustainability/ubeautypotsandplants/

http://www.springwise.com/marketing_advertising/beertag/

- By Dion D. Shaw

Dion D Shaw is the founder and owner of Homepreneurs

Homepreneurs.  New Day.  New Opportunity.

Disclaimer

Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2012


Home Computer Networks: Routine Maintenance Tips

February 9, 2012

For a more detailed description of configuring and maintaining a secure home network with wireless, see Home Computer Networks, Basic Setup Instructions, for Windows and Wireless By Dion D. Shaw and available on Amazon, SmashWords, and iBooks.

Part of operating a home business involves technology and understanding how it works at a high-level.  Unless your business is in the technology industry, information about router programming, website design, and firewall options takes up too much brain space.  Outsource those tasks where possible when upgrades and additions to the home network are needed.  You can perform some basic maintenance on your home or small business network that will improve performance.  Provided below is something to do on a monthly basis or so.

Similar to business networks and servers, home networks require periodic maintenance to help operating efficiency.  The steps below should be done about once per month and are similar for both DSL (e.g. AT&T) and cable networks (e.g. Comcast).

Read the rest of this entry »


Making Money on eBay

February 8, 2012

This post is a follow-up to the frequently visited article on creating an eBay storefronteBay is a very popular – and potentially rewarding -  business model, inexpensive to start-up, and easy to run.  eBay provides many helpful suggestions, tips, tools, and user forums to help both buyers and sellers.  eBay is also a classic example of a work from home business that even works while you sleep.

eBay may be the most powerful on-line money-making resource.  As mentioned below, 97 million active users use eBay as of early 2011.  Including both buyers and sellers, full and part-time, eBay is the world’s largest online marketplace  Many people dream about working from home; very few are truly successful.  Could an eBay business model offer a way for many to achieve a viable work-at-home goal?

eBay World Wide Stats

With more than 97 million active users globally (as of Q2 2011), eBay is the world’s largest online marketplace, where practically anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. Their collective impact on ecommerce is staggering: In 2010, the total value of goods sold on eBay was $62 billion — more than $2,000 every second. (1)

Anyone can make money on eBay with a product to sell, a computer, and an Internet connection.  Individuals don’t even need to own a computer or have broadband access; local libraries and community colleges provide these resources for free.  eBay represents the ultimate in business equality:  Sellers are retirees, employed, laid off, college degreed, white-collar or blue-collar persons.

eBay is very attractive from a marketing standpoint.  Buyers are automatically drawn to the site to search for both specific and general products, from printer paper to antique clocks to real estate.  The challenge is finding a product that drives traffic to your listing.  As with any new business, initial challenges exist, but with experience one can become a very good seller.

A good seller views the marketplace from a buyer’s perspective:  What items are popular, needed and/or desired?  What information does the buyer want and what requirements (e.g. free shipping, no reserve) are key to the potential purchaser?  Register initially as a buyer and research the products to better understand the selling process and marketplace.

Here are some tips directly from eBay’s “1-2-3 Start Selling” page:

Get Ready to Sell

> Research similar items

Search or browse through similar items and completed listings on eBay to see how other sellers describe similar items and what categories they typically list similar items in.

> Take a digital photo of your item – make sure it is clear, and upload extra pictures if necessary.

> Calculate postage and packaging costs.  Buyers want to know up-front the total cost of what they’re buying, and you don’t want to end up out of pocket.

Sell, Sell, Sell!

> You’re now ready to list your item.

> Click the Sell button at the top of any eBay page, and this will take you to the Sell page. Enter the name of what you are selling in the yellow search box and click “Sell It”. You will now be guided through the listing process.

> If you are not registered on eBay, you will be asked to register. If you haven’t sold before, you will be asked to create a Seller’s Account.

Complete the Sale

> Make sure you deliver – both in the literal and the figurative sense. Track your sales in My eBay so you know where you are. Send your buyer an invoice by email (PayPal prepares this for you automatically if you use it), and once you have received payment post and pack your item well, and dispatch within the time you committed.

> Make sure you deliver great customer service too – email buyers to let them know you have dispatched their item and include tracking or insurance details, if relevant. Follow up on any questions or concerns they have, and don’t forget to leave fair and accurate feedback.

Congratulations! You’re an eBay Seller. (2)

- By Dion D. Shaw

Dion D Shaw is the founder and owner of Homepreneurs

Homepreneurs.  New Day.  New Opportunity.

References:
1) http://www.ebayinc.com/who
2) http://pages.ebay.co.uk/sell/basics/start.html

eBay is a trademark name with all rights reserved.

Disclaimer

Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2013


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