Logos 101: Designing Your Business Identity

December 29, 2011

Creating a unique and polished logo shouldn’t be the province of only large companies with big marketing budgets or in-house creative teams. As the primary image that represents your company in the marketplace, a successful logo is the distillation of the very essence of what your company represents. It’s almost as important to your company’s identity as its name. But how do you get there? What are the key ingredients of a good logo and what identity creation tools are available to companies on a shoestring budget?


Characteristics of a good logo

Simple: Successful logos are founded in simplicity. In a marketplace filled with competitors and store shelves brimming with products, the goal is to get the consumers’ attention and convey a host of complex product or service information with clarity and speed. Refining the design down to a simple, yet memorable and unique visual statement, as discount retailer Target has done, is half the battle.

Memorable: Still, a good logo shouldn’t be so simple that it’s rendered unremarkable. Balancing simplicity with uniqueness helps to strike a chord with consumers and create a visual imprint that can be recognized later. The Apple logo is immediately recognizable due in part to its ruthless simplicity and how that simplicity is leveraged in a unique and memorable way.

Timeless: The very best logos stand the test of time and transcend the ephemeral notions of fashion and trends. Coca-Cola’s logo is an example of durable design. Since the goal of your mark is to create some equity in the marketplace, constant change and updating shouldn’t be required. As you consider and develop your logo, ask yourself, “How will this look in 20 years? Are there any elements which might not age well or could seem outdated in a decade?

Flexible: Potentially, your logo will be produced on large and small scales, in print and online. The best marks can adapt to any media and still look great. Consider FedEx, the overnight package delivery service. Its logo must be identifiable across scores of media and contexts, from Web banner ads to airplane wings. Specifically for print considerations, think about how your logo will look in a single color, in black and white, in reverse color, and reduced to thumbnail size. Can it adapt and still be clear and easily recognizable?

AdaptableWe all know businesses are dynamic and the marketplace is ever-changing. One product line might take off while another withers on the vine. Think about this phenomenon as you brainstorm your logo. The best marks communicate what your business is about today and can adapt to how it may change over time. Marks that are too specific pigeonhole businesses or become irrelevant as products and services evolve. For example, while eBay’s lowercase “e” may link the online bazaar with the early days of Internet commerce, the logo remains dynamic as ever, even as the company has grown and evolved.

Appropriate: Perhaps the strongest design-urge business owners have is to create a logo that’s too literal. A bakery owner wants a rolling pin in the logo; a law firm wants the scales of justice, etc. But great logos don’t have to be self-explanatory to be appropriate. The Starbucks logo is one of the most recognizable on the planet, but it doesn’t feature a mug or a coffee bean. Well-crafted marks use color, scale, font and image choice together to create distinction that’s appropriate without necessarily being literal.

Choosing a logo designer

For a business that wants to create or recreate its identity, there are a wide range designers and online services—like LogoMojo—available to help. Logo creation is big business and the options are as varied as the price point and the results. For the best product, choose someone who will work one-on-one with you to create a mark that’s rooted in an understanding of what makes your business unique. Here are a few things to look for when choosing a designer or an online logo development service.

Portfolio and experience: Does your designer have experience that includes a strong portfolio of work? Pay attention to the ratio of real logos to hypothetical ones. (For example, is the designer creating logos that are actually being used or is he just conceptualizing?)

Customer testimonials: Does the designer or design service offer testimonials from satisfied customers? If so, contact a few of the client companies and check on their level of satisfaction.

Awards, recognition, and affiliations: Has your designer won any awards for identity and branding work? How well-recognized are they in the industry? For talented new designers who may be just starting out, what are their professional affiliations?

Communication: As you research services or designers to work with, gauge their responsiveness and level of professionalism and communication. Do they get back to you quickly? Are they asking questions to learn more about your business and your vision for the logo? Do they protect their work and their clients through sound contracts?

Timing: Ask questions about timing to get a sense of how much effort and customization will be put into your logo. The creation and refining process typically takes three to four weeks, but can last months, depending on complexity.

Price: In identity work, as in most fields, you get what you pay for. The fee for most online logo creation services start around $175. Of course, the cost of working one-on-one with a designer varies by experience and recognition, but there are many young and hungry designers looking to create a body of work who may be flexible on price.

Take a look all around you—what marks get your attention? What labels and logos are on your clothes, on your desk and in your wallet? With a fundamental knowledge of good logo design and by exploring a few creative resources online, your company can develop a lasting mark that represents what it’s all about.

Kentin Waits is a freelance writer and marketing specialist based in Portland, Ore. His work has been featured in US Airways magazine and top-rated blogs such as Wise Bread, the Consumerist and MSN SmartMoney. When he’s not writing, Kentin runs a small online antiques business.

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Homepreneurs.  New Day.  New Opportunity


5 More Survey Sites for Cash and Rewards

December 28, 2011

Homepreneurs realizes that some aren’t ready to jump into a home business but still need money.  We present survey sites as a way to make quick money from home.  This posting lists 5 more survey sites, keeping the idea of helping you get past a difficult financial period.  For other survey sites, please click here and here.  Some of the 5 sites listed below offer surveys to international members in addition to the United States and Canada.  As always, Homepreneurs reminds you to conduct research on these sites and never, ever pay them to participate.

Each of the descriptions about the surveys are taken directly from the websites of these companies.

1)     Gongos Research

As a member of Consumer Village, you will have the opportunity to participate in far more ways than a panel can offer. Not only will you be able to take more surveys, you can earn points every time. Points will be redeemable for amazon.com gift certificates.

You will also have the opportunity to constantly interact with members of this private online community. Members may engage in chats with thousands of other consumers – on current events, trends, products and services – or just about anything you want!

Your opinions will also make a difference in another very important way. Not only will you help leading manufacturers and Fortune 500 companies develop new products, but you will help raise money for charity. Gongos Research will match 5% of all points earned for donations on behalf of Consumer Village. We will let you know which organization the money is benefiting. So…the more you participate, the more you earn…and the more you contribute to those in need.

2)     SurveyBounty – GreenField Panel

Survey Panel Features:

  • Earn cash and prizes for each completed survey
  • Influence the development of new products & services
  • New member cash drawings
  • Join over 12 million other successful survey panelists

3)     MySurvey

How to Earn Money with MySurvey.com

    1. Get started by completing the quick 5 minute registration process.
    2. After joining you can find information on current studies by checking your email for survey invitations, and by logging into the MySurvey member’s area and clicking on the My Surveys tab.
    3. Then just complete surveys and earn points. Most surveys pay 10 points just for completing the introductory questions which usually take less than 5 minutes to complete. The answers to these small surveys is how they qualifying you for higher paying surveys, so it is important that you complete them. If you are chosen to complete the more lengthy survey, you can earn as much as 1000 points per survey.

4)    MyView

How does the MyView Community work?

By signing up to participate in Market Research surveys through MyView, you have the chance to share your thoughts and opinions with today’s top businesses. MyView works with companies that are eager to find out what consumers really want from them. These companies convert your collected thoughts, ideas and needs into solutions that improve their products and services. So, you really can make a difference.  There is never any cost to either join MyView or participate in Surveys sponsored by MyView.

How does MyView’s Rewards program work?

Before you start a survey, we let you know how many MyView Points (MVPs) you will earn for participating and the average time the survey should take. In exchange for sharing your thoughts, you earn MyView Points (MVPs) which can be redeemed for rewards.

Once you complete a survey, you will immediately be awarded the points promised. Even if you don’t qualify for a survey, you’ll still get points just for trying!  To receive your “Just for Trying” points, we just ask that you stay in the survey until we have verified that you are, indeed, not eligible to continue any further.  You can redeem these points for Prepaid Visa Cards. We’ll soon be adding other exciting reward options such as the ability to donate to a charity or purchase gift cards, subscriptions to services, etc

5) Opinion Outpost

Opinion Outpost offers its members the opportunity to take marketing research surveys in exchange for rewards. Voice your opinion and shape the products and services that touch your life! Sharing your opinion has never been so rewarding!
It’s as easy as 1 – 2 – 3 !

  • 1 Register for FREE
  • 2 Participate in Surveys
  • 3 Earn Cash and Rewards

Here is what you get:

Cash and Rewards
Redeem points for instant cash via PayPal or for other exciting rewards.
Prize Draw
Taking Surveys enters you into cash prize drawings.
Winner will receive $12,000.
Trade in your points to support popular charity organizations.

Compiled by Dion D Shaw

Dion D Shaw is the founder and owner of Homepreneurs

Homepreneurs.  New Day.  New Opportunities.


Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2011

Notable Home Business: Become a Notary

December 26, 2011

Homepreneurs presents another home business idea: Notary Services or simply working as a Notary.  This position is often a freelance job, where a notary travels site to site as needed, witnessing house closings or other legal transactions.  Some notaries are employed by corporate entities and serve in other positions such as executive assistants or other administrative personnel.  Banks and local governments employ notaries too as secondary functions of their positions.

The American Society of Notaries describes a notary’s job as follows:

What is a Notary?

Most people believe that notaries simply “notarize signatures.” This greatly oversimplifies a notary’s duties and responsibilities. In carrying out his or her duties, a notary not only follows what is dictated in state law but exercises subjective judgment on matters such as the state of mind of the signer, the signer’s comprehension of the transaction, or whether fraud or coercion are present.

The most typical notarial transactions involve the execution (signing) of documents.  In order for documents requiring a notarial act to be properly executed, the signer must physically appear before the notary, prove his/her identity to the notary, and acknowledge his/her comprehension of the document and willingness to sign OR swear/affirm that the contents of the document are true. The required notarial act is determined by the composition of the document or is at the direction of the signer or other party involved with the document—it is not determined by the notary.

Notaries derive their authority from their state governments. They are “appointed” or “commissioned” by a top official of their state, generally the Governor, Lieutenant Governor, Secretary of State or Treasurer. Each state has its own unique notary laws and notaries must follow the laws of their particular state. This means that notaries in one state may have authority to perform duties that notaries in another do not—it depends completely on each state’s notary laws. There is no corresponding or overriding federal law governing notaries.

A notary’s specific, authorized duties vary by state but can include:

  Administer oaths and affirmations;
  Take and certify the acknowledgment of a document;
  Take and certify affidavits;
  Take and certify depositions;
 Issue protests of notes and bills;
  Witness the opening of safe deposit boxes and certify a list of contents;
  Perform civil marriage ceremonies (1)

Becoming a notary does require training and fees are required for training and ongoing certification renewal.  Every state requires a training class and exam to become a notary. More information can be found here.

Though the amount a notary may charge is regulated by the state, someone hiring the services of a Notary Signing Agent (NSA) or traveling Notary will pay extra because they must cover the notary’s expenses. Depending on distance traveled, the type and complexity of the documents, and other factors, a Notary Signing Agent can make $30-$200 per signing.(2)  Some notaries feel that 5 signings per day (because of distance) is close to the maximum amount, though this will vary by area.

Interested in a Notary position?  Below are some links to investigate for potential positions:

American Title Inc.

CDS Signing Services

Document Assistance Company

Nationwide Document Service

By Dion D. Shaw

Dion D Shaw is the founder and owner of Homepreneurs


1. http://www.asnnotary.org/?form=whatisnotary

2. http://wiki.answers.com/Q/How_much_money_does_a_notary_make


Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2011

5 More Survey Sites for Cash and Merchandise

December 26, 2011

Survey sites are not a get rich fast scheme.  What these sites can do is provide extra cash or gift cards and merchandise.  Every little bit extra helps during these difficult financial times.  Homepreneurs again cautions that survey sites use demographic information to match up clients to members.  And again, pay no money to these companies.  You are working for them; they must compensate you!

1) Global Test Market

Help companies with their market research
The online paid surveys you complete directly influence the development of products and services from top companies. Make a difference today by sharing your opinion and help shape the future of what makes it to market.

Earn Money
GlobalTestMarket will reward you for every online survey you complete. GlobalTestMarket rewards MarketPoints as well as sweepstakes entries into daily and monthly cash drawings. Once you reach 1,000 MarketPoints, you can redeem your balance for $50 U.S. dollars. Sweepstakes winners will be contacted directly to claim their cash prize.

2) SwagBucks

Earn Swag Bucks periodically by taking part in various opportunities, including: searching the web, trusted surveys, watching videos, completing daily polls and more.

Redeem your Swag Bucks for exclusive Swagbucks.com products and more in the Swag Store.

3) Survey Payoff

Using SurveyPayoff.com, users are introduced to new online consumer panels where they can provide their opinions and have the opportunity to earn cash and win prizes.

Can I do this?  If you have access to the Internet, you can be an online survey taker! Teens, seniors, and everyone in between can earn cash & rewards taking surveys from their computer.

4) E-Poll

At E-Poll, our members provide feedback on new products, services, celebrities and entertainment. It’s free to join and we never share your personal information.
When you become an E-Poll member, we will send you email invitations to take surveys. Earn points for every survey you take. Use your points like cash to fund your PayPal account or use your points to earn gift cards at major retailers:Best Buy, Target, Starbucks, iTunes, Home Depot, Amazon.com and more.

5) NPD Online Research

As a member of our online research community, you’ll make a difference by completing quick, fun surveys about the products you buy, services you use, stores you shop in, and much more. We’ll merge your opinions with those of other panelists, and your combined input often reaches the desks of Fortune 500 executives and is regularly quotes by major media outlets.

Panelists living in the United States can participate in our SweepLand program, which is available exclusively to NPD Online Research panelists. Members earn points for completing surveys, and each point is worth one entry into an exciting sweepstakes of your choice. For more details on how SweepLand works, click here. In addition, you will automatically be entered for a monthly $1,000 sweepstakes upon completing a survey.

Compiled by Dion D. Shaw

Dion D. Shaw is the founder and owner of Homepreneurs.


Homepreneurs does not endorse nor have any relationships with any of the services listed.  Homepreneurs receives no compensation or consideration for its suggestions.  Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2011

8 Great Pep Talks for Generation Jobless

December 22, 2011

Let’s be frank: life sucks a little bit for today’s recent graduates. So many of them, despite having expensive college degrees, haven’t been able to find the jobs they set out to get hired for. Often, they end up working in low-paying, low-skill jobs with dubious futures, or worse, can’t find any jobs at all. This, of course, results in record numbers of college graduates who are now living with their parents, putting pressure on families that are likely to be struggling with both the current economic situation and impending retirement. And as both graduates and parents struggle to stay afloat, student loan bills often begin to roll in. Things just aren’t great, and while plenty of people are quick to point out the problems of Generation Jobless, there are a few bright spots in all of the chatter. So if you’re over the whole Generation Jobless pity party, take a moment to check out these inspiring pep talks, offering inspiration, ideas, and hope to those who may have run out.

So what to do?  Onlinecollegecourses.com has some good ideas; one is to start a blog.  Why?  To keep sane, maintain a routine, fill your resume, network, and maybe even make some cash.  Better than sleeping 16 hours every day.  Homepreneurs posted about making money from blogs in the past, and provided tips for successful blog writing.

Generation Jobless: How and Why You Should Start a Blog if You’re Unemployed

When you’re unemployed, it’s easy to get bored and cut off from the world. After all, instead of heading out the door to spend time in an office each morning, you’re more likely to plop down on your couch or log on to Facebook than get dressed and pound the pavement day after day. But the blog behyped recommends ditching your daily unemployed ritual for a new one that involves a blog. Blogs, behyped says, are a great way to open up new worlds to anyone who has been “temporarily cut off from society” whether it’s from joblessness or disability. Sharing your interests and talents through a blog means that you’re developing social proof, reputation, and a networking tool that might actually help you land a job. Beyond that is the possibility that your blog can become a money-making business. At the very least, a blog gives recent grads without a job a purpose, which without any other benefits is certainly enough, giving you the opportunity to say you’re at least doing something.

Blogging isn’t the only suggestion for unemployed college students or graduates.  Take a look at onlinecollegecourses for several more suggestions to help you during these though economic times.  Some of these include: creating your own opportunity, finding that first big job, and financial tips.  This website has very valuable information.  Check it out.

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Work from Home Jobs Here

December 20, 2011

The companies listed here: Appen Butler Hill, LionBridge, Sutherland, Ceridian, and Checklist have many work at home positions listed on their websites. Only one position is posted for example of available positions. For more information and work from home jobs, click on the company name links.  These companies are believed honest and trustworthy, but remember to research the company and position.  And never, ever pay for training or information from a company.  As an employee, they must pay you!


Appen Butler Hill



Be part of a global team to evaluate and improve search engine results for one of the world’s top internet search engine companies!


Appen Butler Hill (www.butlerhill.com) is a linguistics services technology company that is focused on helping our clients reach new international markets by leveraging our expertise in over 50 languages and dialects.  Our client is one of the world’s top internet search engine companies and is currently seeking internet-savvy freelance Web Search Evaluators.


Web Search Evaluators will review and evaluate internet search results based on specific search terms and provide a rating depending on the relevance of the search result to the search term. The evaluation work is done using an online automated tool.

For most projects, you will be allowed the flexibility to choose the hours you wish to work each day, however you must work 20-22 hours per week, 4 hours per day Monday to Friday (no weekend work at this time).  The freelance work is expected to extend through August 17th, 2012, possibly beyond.




Web Content Assessors
Type: Part-time, Freelance
Duration: On-going
Hourly Rate of Pay: $15.00 USD

Job Description

Do you constantly find yourself getting frustrated when you are not receiving the results you searched for on the Internet? Are your queries generating relevant results? If no, then this position is for you! Help change and improve Internet search results for some of the most popular search engines by rating keyword and search-term combinations, based on a defined guidelines and scales. There are no limitations on the types of search terms / websites you will be rating, including text, images, video and adverts.

The hours are flexible to fit around your family and home life, up to 20 hours per week, providing the ideal solution for a work-life balance. With this freelance position, additional languages are a plus.

In the future you may also have the opportunity to qualify for and work within a marketplace environment. This will provide you with the prospect of working on many different task types and increase your earning power.



Sutherland Global Services

Customer Service: Telecommunications

Job Description

Sutherland Global Services is now accepting applications for future Work from Home Customer Services Assoicates.

Job Description: To provide residence customers with troubleshooting assistance, excellent customer service experience over the phone as well as educate the customers of additional services for up sell opportunities.
Each client of ours will have their own specific job responsibilities that we must deliver. The job description will be discussed during the phone interview with all qualified candidates

Equipment Needed for Work at Home positions: Candidates will need to provide a Windows-based PC, analog headset and broadband account that meets Sutherland’s minimum requirements.  Those requirements can be found online:  http://www.sutherlandathome.com/Employment_Details.asp .




Administrative Assistant – National Guard – (32340)

Location: Virtual

Job Description:

Come work with great people and be challenged to reach your potential at Ceridian. We depend on highly skilled and enthusiastic achievers like you to provide innovative solutions for thousands of companies and twenty five million employees worldwide. By fostering values that promote freedom, flexibility and creativity we encourage professional growth and offer rewarding career opportunities. Ceridian provides comprehensive benefits including medical, dental, vision, 401K with match, paid time off as well as a host of other world class benefits. Innovate, lead, and grow by doing what you love to do at Ceridian.

Ceridian Corporation is a leading business services company that uses reality-based KnowHow to help companies maximize the power of their people, lower their costs and focus on what they do best. Providing a full portfolio of services from human resources, payroll and payment solutions to benefits and health and productivity services, Ceridian helps organizations maximize their human, financial and technology resources.

Administrative Assistant

The Administrative Assistant provides administrative support to the regional Director of Psychological Health Leads. This includes varied, complex and high-level project management for the National Guard contract. In addition, the incumbent will manage administrative projects, including supervising and coordinating administrative projects and support for the National Guard team.




Expert Writers
Checklist.com is a destination site for people looking for checklists and getting things done. We offer checklists on ANY topic together with USEFUL tips on how to complete each checklist and task as effectively as possible. We are building the world’s largest database of checklists. You should be able to think of any topic and we should have a checklist for it!

We are looking for additional experts to further develop our site. As an expert you will be given responsibility for a section of the site and be asked to develop checklists in that field. You will also be responsible for developing tips to help our users get things done: these tips should support the user on every task on the checklist. We need your expertise to show and each tip should bring value to the reader! This is an ongoing job: we will ask you to contribute regularly and stay on top of what’s happening in your field.

What we offer you
We are looking for expert candidates on a long term basis. Beyond the payment, we offer a VERY flexible working environment: you can work from anywhere in the world as long as you get things done! You can further develop your name as an expert and could be seen by millions: the content you write will be linked on our website to your personal profile where you can boast your accomplishments and link to your home page, twitter or Facebook page. Beyond that: the satisfaction of helping people get things done!

Compiled by Dion D. Shaw

Dion D. Shaw is the founder and owner of Homepreneurs.

Homepreneurs. New Day. New Opportunities


Homepreneurs does not endorse nor have any relationships with any of the services listed. Homepreneurs receives no compensation or consideration for its suggestions. Homepreneurs strongly urges all interested parties to conduct research and accepts no responsibility for any losses incurred.

© Homepreneurs 2010 – 2012, All Rights Reserved

10 Tips from a Successful Small Business Owner

December 19, 2011

Small business owners wear a million different hats. From product development to customer service to order fulfillment to basic HR functions, you do it all in the course of a typical day. But how do you ensure the success of your business when you’re focused so much on day-to-day survival? We talked to successful small business owners to see what advice they had to share, and we’ve pulled their best tips together right here.

10. Create systems that can run without you.

As a small business owner, you provide the heart, soul, mind, and muscle that keeps your business running, so the idea of your company running without you can be difficult to accept. But as hard as it is to relinquish control, it’s essential if your business is to grow to the next level. There are only so many hours in the day, and one person (even one extremely dedicated person) can only do so much.

Be sure that the information and knowledge you possess exists somewhere besides your own brain. If there are critical skills that you alone possess, train your people to do them better than you do, and see how much faster your company can move when there are more hands to share the important work.

9. Hire great employees, then get out of their way.

It can be intimidating to hire and work with people who you’re pretty sure are smarter than you are. But just as keeping key information to yourself restricts the growth of your business, so does burying yourself in the minutiae of day-to-day operations. Train your employees well, listen to their ideas, and give yourself the freedom to move on to strategic pursuits such as growth planning and business development that will ensure your company’s long-term viability.

8. Set specific goals, then take time to review them.

You’re busy all day, every day, but are you moving in a positive direction, or simply spinning your wheels? Take some time every quarter, or at least once a year, to review the goals you’ve set for your business, measure your progress toward them, then adjust as necessary.

7. Create a culture that you would want to work in.

Small businesses are vital to our local communities and our national economy, but small and family-run businesses are also notorious for being difficult to work for, due in part to the complicated dynamic that often exists among company principles. If you have one or more business partners, hash out any differences behind closed doors and present a united front to your employees and customers. Even if you’re the only one in charge, think about the work climate in your office. Are your employees smiling and energetic, or tense and stressed out? If you don’t like what you see, ask for feedback, and be willing to act on it.

6. Invest in improving yourself.

If there’s a core area of your business that’s lacking, find ways to make it better. Work with a business coach to set and achieve realistic goals. Look for workshops or webinars on sales strategies or customer relationship management. Talk with others in your industry about tools and technologies that help them save time and money, then invest in training on those that might benefit you. Knowing when to call in the experts can help you move beyond your comfort zone to become a more well-rounded business manager.

5. Don’t waste your time on tasks that you can outsource.

If you’re still keeping your own books, doing your own taxes, and managing employee work schedules in a cumbersome Excel spreadsheet, you might not be using your time as efficiently as you could. Consider hiring a part-time bookkeeper, retaining an accountant, and using an online scheduling application to let employees create and maintain their own schedules. You can even outsource functions such as staffing, payroll processing, invoicing, and collections, as well as certain aspects of the sales cycle, like lead generation and appointment setting. Think about how much time these tasks consume over the course of a typical day, week, or month, then decide whether your energies would be better spent on more strategic projects.

4. Stick to your core business.

Develop a set of core business principles, then live by them. Begin by identifying your unique selling proposition (What product or service do you provide that differentiates your company from any other business?) and defining who your core customer is (and is not!). If you’re having trouble committing to one core service or market, consider working with a business consultant until the path seems clear. This could very well be a situation where it pays to call in the experts!

3. Always know where you stand financially.

This one may seem obvious, but many a small business has failed because the owners, although experts in the service they provided, were novices at managing the money. Create a detailed profit and loss (P&L) statement that tracks your revenues and expenditures, and always keep current on loan payments, small business credit cards, and other accounts payable, as well as invoicing and receivables.

2. Find a partner.

While many entrepreneurs are autonomous by their very nature, there’s a great deal of truth to the saying that two heads are better than one. A carefully selected business partner can be a source of ideas, a sounding board, another set of hands, and a counterpart to your own management strengths and weaknesses.

1. Do whatever it takes to achieve that elusive work-life balance.

Force yourself to take a day off, schedule a real vacation, and, above all, remember why it was you started your own business in the first place. Long hours come with the territory, but if you barely recognize your children and your work life has all but consumed any semblance of a personal life, it might be time to reevaluate your priorities. As a small business owner, you could probably find enough work to fill a 37-hour day, so it’s important to make a conscious decision to step away from it frequently enough that you avoid burning out or damaging your personal relationships.

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Homepreneurs.  New Day.  New Opportunities.

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