Last night, I was invited to a market survey at Focusscope in Oak Park, Illinois. I made $75 cash for an hour of my time, giving opinions on a product. This is the easiest money anyone could ever make. Follow the moderator’s instructions, fill out a few opinion forms, get paid – in cash – and go home.
Focusscope is definitely honest; I’ve had the opportunity to participate in several studies over the past few years, making up to $150 if I qualify. Some studies are general in nature and require no business expertise. Others are for specific business niches, such as technology. Those tend to pay better, but one must often be a decision maker in the industry.
It is impossible to say how many studies may contact you. Your demographic profile is important and companies sponsoring the research are looking for certain ages, genders, income levels, etc. This factors would typically be their assumed target market. If you are looking to make some spare cash from time to time, sign up for these surveys! Focusscope and similar survey companies will have presences in all large markets.
From their website:
What is Market Research?
Encyclopedia Britannica Definition:
Study of the requirements of specific markets, the acceptability of products, and methods of developing and exploiting new markets.
Get paid cash to share your thoughts and opinions on products, services, the possibilities are endless.
We are continually working on new and exciting projects and always looking to expand our database. There are many different ways research is conducted today. Here are a few examples-
- Focus Groups
Small group of people like yourself discuss products and services with a professional moderator
- Taste Tests
Try a new food or beverage and share your opinion on the product
- Product Testing
Try a product in your home or in our offices and give your opinion
- Media Evaluation
Watch a new show, listen to new music or catch a clip of a commercial and share your thoughts
- In –Home Study
Professional moderators come to your house and conduct research in the comfort of your own home. The subjects are typically regarding products that you use daily in your everyday activities.
Frequently asked questions
What to expect once you join our database?
When a project is in the planning process, we will call or e-mail you to see if you qualify to participate. Every project has guidelines set by our clients. You will be asked a series of questions to see if you fit the guidelines set for the project and if so, you will be invited to participate in the study. Your answers represent a particular customer profile. Our clients ask us to obtain a representative mix of our geographic areas so that all the opinions are not all from any one demographic category. There will be times that you may not qualify and if that does happen, you will remain in our database and be called for future studies.
How much will I be paid to participate?
Compensation amounts vary and it’s hard to pin point an accurate $ amount. Our clients understand and appreciate how valuable your time is and that shows through in the compensation they offer.
What about my privacy?
Focuscope, INC respects your privacy and will never divulge your identity, personal information or individual answers unless you specifically give us permission to do so. If you do not qualify for a study, your answers are destroyed and not used for any type of research.
Compiled by Dion D. Shaw
Dion D. Shaw is the founder and owner of Homepreneurs.
Homepreneurs. New Day. New Opportunity.
© Homepreneurs 2011
Homepreneurs personnel was not compensated to write this article, however Homepreneurs was paid as part of the research study. Homepreneurs does not specially endorse or recommend any particular company, but provides opinion and observation based on experience.