The Home: A Great Place to Start – And Run a Business

August 2, 2011 –

Seriously considering your own home business?  You are not alone.

According to the Small Business Administration, over 15 million home-based businesses exist in the United States alone.  Many of these businesses account for more than half of an owner’s annual income.  Impressive!

Many advantages exist for the home business entrepreneur or homepreneur.  Lower costs, flexible schedule, tax advantages, and work-life balance are a few.


The Home: A Great Place to Start – And Run a Business

By Steve King

According to the SBA, there are over 15 million home-based businesses in the U.S.  And based on analysis of data from the Network Solutions Small Business Success Index (SBSI) and the SBA, around 6.6 million of these are serious home businesses providing at least half of their owner’s household income.

The home has long been viewed as a great place to start a business.  Lower costs are, of course, the key reason.  Many large enterprises such as Ford, HP and Apple Computer started as home businesses.

A recent SBA study of growth-oriented firms that began operations in 2004 shows that the home continues to be a great place to start.  About half of the growth oriented start-ups surveyed were home-based.  And almost all of these firms were still home-based 2 years later.

But the home is not just a great place to start a small business.  Data gleaned from the Small Business Success Index shows that homes can also be a great place to operate a business long term.  Data from the SBSI survey of home-based businesses that generate at least half of their owner’s household income shows:

·      On average these firms have been home-based for almost 10 years.

·      These home-based businesses score roughly the same as non home-based businesses in overall competitiveness.

·      These home-based businesses score as well on access to capital.

·      35% of these home-based businesses generate more than $125,000 in revenue; 8% more than $500,000.

Just as lower costs are a key reason for starting a business at home, they are also an important reason many small business owners keep their business home-based.

With technology making it cheaper and easier to start and operate a home-based business – and traditional employment harder to find – we expect continued growth in the number of home-based business start-ups.

For more information on home-based businesses, see Homepreneurs: A Vital Economic Force. (Note: this report is based on newly-released research that my firm, Emergent Research, conducted on behalf of Network Solutions.)

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About the Author: Steve King is a partner at Emergent Research and a research affiliate at the Institute for the Future. He is a co-author of the Intuit Future of Small Business report series, and a Senior Fellow at the Society for New Communications Research. He blogs at Small Biz Labs.



2 Responses to The Home: A Great Place to Start – And Run a Business

  1. Jennifer says:

    This is all very true!
    Home business is the way to go!

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