A One Page Marketing Plan Anyone Can Use

We hate planning because we remember the endless meetings, hours of research that doesn’t seem to get you closer to an answer and documents the size of War and Peace. But it doesn’t have to be that way.

Planning sucks. None of us like to do it and if you’ve had any corporate experience in the process, it’s no wonder. But planning is an absolute necessity if you want to be successful.  So how do we reconcile our need to succeed with our propensity for procrastination?

Simple: Re-frame how you look at planning.

Developing a Marketing Plan is nothing more than setting goals and making a to-do list that will get you there. It’s really not much different than planning a party.

You’re basically creating a plan for inviting more people you love to give you money and then tell other people why they should give you their money too. Sounds like a party to me. How about you?

That’s why I’ve been working to develop really simple, one-page templates that can be used to develop marketing plans. I’d like to share two different ones with you. They’re designed to get you thinking and planning and making money, not writing lengthy documents.

(1) One-page marketing plan # 1 – The first marketing plan template is one that I’ve loosely adapted  from the original marketing guru, Philip Kotler. (Even he doesn’t believe in hundred-page plans). It’s a simple single sheet of paper that outlines the basic marketing components or categories like your Mission/Objectives, Target Market, Offering, Pricing, Distribution, Communication — you know, those 4 Ps we love so much in marketing. But the good news is that that’s really all there is to it.

You can find something roughly along these lines in an old “Marketing Management” book that Kotler wrote over 20 years ago, but I think the principles are still valid.

You can use this format as a place to put your big thoughts so that you can focus on what the strategies are.

I am making the template available as a Word document — both a blank template and a mocked-up sample plan, which you can use as a guide for how to fill out the template.

Download blank template #1 (.doc format)

Download mocked-up sample plan #1 (.doc format)

(2) One-page marketing plan #2 — The second one-page plan format I use is a combination of the Kotler plan and the Guerrilla Marketing process as advocated by Michael McLaughlin. This one’s not much different from the Kotler plan, but it’s less academic and more focused on emotional triggers that will get your ideal customer to choose you.

I am also making this template available as Microsoft Word documents for you to download use to guide your marketing planning.

Download the blank template #2 (.doc format)

Download a mocked-up sample plan #2 (.doc format)

So, there you have the plans I’ve been using — and my hat tip goes to both of the masters for giving me a starting point to create these one-page marketing plan templates.

Now, I’d love to hear from you. What do you think of these one-page marketing plans? What do you use as a marketing plan, and why? In what ways would you change or improve the templates I’ve offered? Come on, share your ideas.

By Ivana Tayloer

Ivana Taylor is the publisher of DIYMarketers.com and the President of Third Force, Inc. a marketing firm that specializes in getting your ideal customer to choose you. Ivana is the book editor for Small Busintess Trends and a contributor to AMEX Open Forum. Ask her to share her DIYMarketing strategies at your next webinar! (http://www.DIYMarketers.com)

Source:  http://smallbiztrends.com/2008/06/one-page-marketing-plan.html

Advertisements

19 Responses to A One Page Marketing Plan Anyone Can Use

  1. I like your encouragement of folks to develop a marketing plan. I agree – too many people are overwhelmed by what they anticipate is a huge project.
    If you find folks are looking to go a bit farther, I have some blog posts with some additional steps, plus a white paper with some top level suggestions.

    Keep up the great work!
    Thanks.
    Lynne McNamee
    President, Always Visible Signs
    http://www.alwaysvisiblesigns.com/blog-0

    • homepreneurs says:

      Thank you, Lynne for your contribution. This is what homepreneurs is about: A community contribution to help others achieve goals. I look forward to future interaction with you! -Dion

  2. Tad Ulibarri says:

    I like the valuable info you provide in your articles. I’ll bookmark your blog and check again here regularly. I’m quite sure I will learn lots of new stuff right here! Good luck for the next!

  3. Best Ptc!Emprego…

    […]A One Page Marketing Plan Anyone Can Use « Homepreneurs's Blog[…]…

  4. […] on homepreneurs.wordpress.com Tweet Category: Uncategorized May 2, 2012 at 9:39 am No comments Hannah ← […]

  5. contentwrititngs.com provide premium writing service like essay writing, business plan writing, article writing, copywriting at affordable rates….

    […]A One Page Marketing Plan Anyone Can Use « Homepreneurs's Blog[…]…

  6. Ahaa, its good dialogue concerning this piece of writing here at this web site, I have read all that, so now me also commenting here.

  7. I believe everything said was actually very
    logical. However, think on this, what if you composed a catchier post title?
    I am not saying your content isn’t good., but suppose you added a headline that grabbed people’s attention?

    I mean A One Page Marketing Plan Anyone Can Use Homepreneurs’s Blog is kinda vanilla. You ought to peek at Yahoo’s front page and see how they create post headlines to
    get people to click. You might try adding a video or a picture
    or two to grab readers excited about everything’ve got to say. In my opinion, it could make your posts a little livelier.

  8. Good evening! Thanks a lot for this article! Sorry to bother, but is it
    okay to re-post some parts of “A One Page Marketing Plan Anyone Can Use Homepreneurs’s Blog” on another website?
    Thx! Have a wonderful day!

    • homepreneurs says:

      Hi, Nettie. That article is not my original post, so I can’t give permission. You’d have to contact the original author, she is listed at the bottom of the post.

      Thanks for reading!

  9. homepreneurs says:

    You are correct. I’m not a headline writer or journalist, just a humble blogger…

    Thanks for the feedback.

  10. Hi to every , because I am genuinely keen of reading this web site’s post to be updated regularly. It includes good data.

  11. Hi would you mind letting me know which hosting company you’re working with? I’ve loaded your
    blog in 3 different browsers and I must say this blog loads a lot faster then most.
    Can you recommend a good hosting provider at a fair price?
    Kudos, I appreciate it!

  12. We’re really satisfied together with your way with words-at all when neatly much like layout, design for your blog site. Is this fact any compensated subject or maybe would you customize it on your own? Regardless continue being the superb high quality producing, it’s rare to view a fantastic weblog such as this one today.

  13. Cole says:

    This is really interesting, You’re a very skilled blogger. I have joined your rss feed and look forward to seeking more of your excellent post. Also, I’ve shared your web site in my
    social networks!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: