Get Your Small Business Online

August 28, 2011

Is your small or home business online?  According to small business estimates, close to 100 million Americans are using the Internet every day.  In addition, approximately two-thirds of those users search for local businesses using the Internet.  If you aren’t online, you are missing a major marketing opportunity.

You don’t need to be especially technical to have your business listed online.  A website – while nice – is not the only way to be found when searched.  We suggest the following three tips in lieu of a website or during the website development process:

1) Create free business listings on Internet Yellow Pages.

2) Create business listings (free) on major search engines: Google, Yahoo, and Bing.

3) List your business on consumer connection sites such as Yelp.com, Local.com, and MerchantCircle.com

If you don’t have time or are intimidated by using and creating a presence on the Internet, hire a tech-savvy teenager.  Small business sales and marketing consultants are available to assist as well.

The key points in this post are to realize the size of the potential market and the ease of creating an online presence.  It doesn’t matter what product or service is sold – hair salons, dentists, doctors, florists – all can benefit from increased marketing exposure.  The Internet provides that exposure, regardless of business size.

Ultimately a website is desired, but until developed, a simple online presence is a ‘virtual must-have’ for your marketing and branding.

By Dion D. Shaw

Dion Shaw is the founder and owner of Homepreneurs

Homepreneurs.  New Day.  New Opportunity.


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