I was flying from Reno to Las Vegas a few months ago and had a great conversation with a man sitting next to me. I don’t recall his name, only some key words of advice. He was older – in his 60s probably – and had started many successful businesses. I asked him for some tips. His answer was so obvious, so simple, and so true.
He said that a successful business boils down to two concepts:
- Give people what they need to survive
What do people need? The basics: food (his business), water, and shelter from the elements or predators. Minor changes might include health care and related. We really NEED nothing else to survive. Not even love.
- Give people what they want
People want to be entertained, have contact with others, and a purpose in life.
Entertainment ranges from television to pornography, to sports and travel, music and art. Why is a dumb little game like Candy Crush so addictive? It is entertaining. In fact, 30 percent of all data transferred across the Internet is porn.(1) Why? Entertainment.
Contact with others includes love, relationships, sex, the Internet, clubs, and similar.
Purpose is the hardest to define and very person-specific. Some want money or work. Others want to volunteer or teach or raise children. People want a purpose in life. A purpose to keep living.
Want to build and run a successful business? Figure out how to satisfy either the want or the need.
Starting a successful business really is that simple.
- 17 Start-Up Founders Tell Us: What I Wish I Knew (thedailymuse.com)
- The One Thing You Must Do to Succeed in Business – and 6 Ways to Do It! (dbsquaredinc.wordpress.com)
- 5 Ways to Launch a Successful Online Business (mashable.com)